Start with the problem. Find the idea.

Make it usable.

Brand strategy, integrated marketing, and creative direction grounded in business goals and audience understanding.

mini cooper

An independent strategy proposal developed to strengthen MINI Cooper's position in the Chicago market. Built around the concept Own Your Difference, the approach connected brand positioning with digital, community, and experiential marketing to drive awareness and engagement.

The Weather Channel | WeatherREADY

An integrated marketing strategy connecting consumer insights with advertiser objectives. The work focused on expanding WeatherREADY beyond traditional media through branded content, digital experiences, and strategic partnerships to create greater value across platforms.

Subaru | Branded Content

A cross-platform branded content concept designed to bring Subaru into the consumer experience. The strategy combined television, digital storytelling, social engagement, and product integration to build awareness and encourage audience participation.